For $24.75/week for 4 weeks, these Weekly Challenges will guide you through a strategic preparation process, ensuring you are ready to capitalize on the holiday season.

What you'll get:

Week 1: September 14, 7 PM CST

Topic: Planning Your Holiday Marketing Strategy

• Focus: Developing a comprehensive marketing plan tailored for Thanksgiving and Black Friday. Discuss target audience identification, goal setting, and key performance indicators (KPIs).
• Activities: Create a marketing calendar, set goals for the holiday season, and identify target demographics.

Downloadables: 

• Calendar Template (Mary can provide Primma’s template for this during the session)
• Target Profile Template (Mary can provide Primma’s template for this during the session)
• Goal Setting Template (Monae)

Week 2: September 21

Topic: Crafting Compelling Offers and Packages

• Focus: Creating irresistible offers, discounts, and packages that appeal to holiday travelers. Discuss bundling services, early bird promotions, and value-added offers.
• Activities: Design and finalize Thanksgiving and Black Friday offers. Develop pricing strategies and promotional materials.

Week 3: September 28

Topic: Optimizing Your Online Presence

• Focus: Enhancing website and social media profiles to attract and convert more customers. Discuss SEO tactics, landing pages, and the importance of mobile optimization.
• Activities: Update and optimize websites, create engaging social media content, and set up landing pages for holiday promotions.

• Mary can conduct funnel audits in advance and discuss how to improve them during the training

Week 4: October 5

Topic: Leveraging Email Marketing and Social Media

• Focus: Utilizing email marketing and social media campaigns to drive traffic and sales. Discuss segmentation, automation, and creating a content calendar.
• Activities: Set up email campaigns, schedule social media posts, and plan a countdown or teaser campaign leading up to Thanksgiving and Black Friday.